People / Lawrie Robinson (Consultant)

Profile A motor industry marketing consultant. Lawrie´s particular expertise encompasses manufacturer approved re-marketing programmes and account management. He is also a qualified trainer at management level. Career Management trainee Lloyds Bank Production planning manager Viyella UK sales director Medallion Upholstery Training manager Car Care Plan Account manager Volvo and Proton RAC Warranty Account manager Suzuki, Daihatsu, Proton, TVR Warranty Holdings Achievements Lawrie has developed the Suzuki used programme in the last 3 years showing a 5 fold increase in warranty sales He has introduced a highly successful direct mail programme for Suzuki He has developed and introduced both electronic policy registration systems and e-learning modules for industry use He was appointed account manager for the implementation of the GM Daewoo Approved programme, administered by Car Care Plan Key Accounts Suzuki, Daihatsu, Proton VMC Back to People